Birkenstock

A video led awareness campaign, shooting in multiple locations across North America. The ‘Runners Know’ campaign targeted running enthusiasts positioning Birkenstock as the premier active recovery footwear choice for athletes.

A video led awareness campaign, shooting in multiple locations across North America. The ‘Runners Know’ campaign targeted running enthusiasts positioning Birkenstock as the premier active recovery footwear choice for athletes.

The Ask

The Ask

Birkenstock were launching their brand new campaign to increase awareness of their core product line.

Birkenstock were launching their brand new campaign to increase awareness of their core product line.

EY3 Media were tasked with creating compelling film content campaigns, highlighting the benefits of active recovery for the running community. 

Collaborating with our partner agency in New York, featuring inspiring success stories from dedicated runners who served as campaign ambassadors, ensuring a strong connection with our target audience.

EY3 Media were tasked with creating compelling film content campaigns, highlighting the benefits of active recovery for the running community. 

Collaborating with our partner agency in New York, featuring inspiring success stories from dedicated runners who served as campaign ambassadors, ensuring a strong connection with our target audience.

The Impact

The Impact

0
views on Instagram
0
pieces of content
Global Production
across 3 international cities

The Creative execution

The Creative execution

Working with our partner agency the strategy allowed us to develop a narrative to speak directly to runners using insider language for recovery features and benefits because runners know how much recovery matters. It was important to show how recovery is key, wherever you are, whatever you are doing recovery matters.

Working with our partner agency the strategy allowed us to develop a narrative to speak directly to runners using insider language for recovery features and benefits because runners know how much recovery matters. It was important to show how recovery is key, wherever you are, whatever you are doing recovery matters.

The Delivery

The Delivery

Strategy

Research
Campaign narrative development
Storyboard design
Pre-production planning
Logistics management
Location management
Shot list creation
Mobilising EY3 team for production in the US
New York/Los Angeles

Strategy

Research
Campaign narrative development
Storyboard design
Pre-production planning
Logistics management
Location management
Shot list creation
Mobilising EY3 team for production in the US
New York/Los Angeles

Creative Production

Director
Technical Director
Producer
Full Post-Production
Sound Design
Colour Grading

Creative Production

Director
Technical Director
Producer
Full Post-Production
Sound Design
Colour Grading

Distribution

Packaging for full digital roll out
Hyper targeted paid advertising campaign
Organic social media campaign
Influencer strategy

Distribution

Packaging for full digital roll out
Hyper targeted paid advertising campaign
Organic social media campaign
Influencer strategy

Tell your story

Tell your story

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