I am Greater

An award-winning campaign to increase social unacceptability towards violence and promote positive alternatives to violence.

An award-winning campaign to increase social unacceptability towards violence and promote positive alternatives to violence.

The Ask

The Ask

How do you reach young people facing challenges, with a hopeful and inspiring message?

How do you reach young people facing challenges, with a hopeful and inspiring message?

EY3 Media partnered with Hitch Marketing to deliver film content that would incorporate their robust research and insight with young people’s voices at its core.

The goal was to go beyond awareness raising and create real world impact, inspiring young people to realise their own potential.

EY3 Media partnered with Hitch Marketing to deliver film content that would incorporate their robust research and insight with young people’s voices at its core.

The goal was to go beyond awareness raising and create real world impact, inspiring young people to realise their own potential.

I am Greater Impact

The Impact

The Impact

recalled the campaign
Over half
said they ‘liked’ the campaign videos
said the campaign made them think differently, or think about doing something differently in their life
Impact on young people:
“They inspired me to be something in the future. She has a goal.”
“I liked how the video showed different ways of expressing yourself instead of anger and violence.”
“It showed people how to deal with anger or violence rather than just saying don’t do it”
“The video made me want to find something that I can do to improve my mental health and make sure that I never resort to violence”
“After watching this, I wanted to try and do better for the community”
“The campaign has done wonders… it has inspired confidence in young people.”
“The ‘I am Greater’ campaign is the Violence Reduction Unit’s flagship campaign for young people in Greater Manchester.
We are proud that the campaign has been designed and developed from start to finish with young people from across the city-region and has already inspired so many.”
Kate Green, Deputy Mayor of Greater Manchester
“The campaign has done wonders… it has inspired confidence in young people.”
Kemoy Walker, CEO of KYSO youth club and secondary school teacher.

The Creative execution

The Creative execution

EY3 Media produced several films with Hitch Marketing for the I am Greater campaign. Collaborating on various phases of the campaign including behaviour change and active bystander campaigns. 

Following the lives of young people within Greater Manchester we produced inspirational and authentic films to speak directly to our target audiences, co created with young people from Greater Manchester. 

A series of dramatised films to show young people how to be an active bystander. 

Films supporting parents and caregivers to provide confidence speaking to young people about violence and signposting to further help and support through the voices of experts.

EY3 Media produced several films with Hitch Marketing for the I am Greater campaign. Collaborating on various phases of the campaign including behaviour change and active bystander campaigns. 

Following the lives of young people within Greater Manchester we produced inspirational and authentic films to speak directly to our target audiences, co created with young people from Greater Manchester. 

A series of dramatised films to show young people how to be an active bystander. 

Films supporting parents and caregivers to provide confidence speaking to young people about violence and signposting to further help and support through the voices of experts.

The Delivery

The Delivery

Strategy

Research analysis
Campaign narrative development
Storyboard design
Co creation
Pre-production planning
Logistics management
Location management
Shot list creation

Strategy

Research analysis
Campaign narrative development
Storyboard design
Co creation
Pre-production planning
Logistics management
Location management
Shot list creation

Creative Production

On location filming
Interview set ups
Interviews with young people
Interviews with experts
Post production
Bespoke motion graphic design
Sound design

Creative Production

On location filming
Interview set ups
Interviews with young people
Interviews with experts
Post production
Bespoke motion graphic design
Sound design

Distribution

Films delivered to client spec
Stakeholder asset delivery
Social media cutdowns
Social media distribution

Distribution

Films delivered to client spec
Stakeholder asset delivery
Social media cutdowns
Social media distribution

Tell your story

Tell your story

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