Commissioned by GMCA, EY3 Media delivered a research-driven multimedia campaign to drive behavioural change in specific audience segments.
Using authentic stories, we created a comprehensive campaign that utilised both online and offline activities to repeatedly expose key audiences to crucial messaging through various channels.
A campaign to reach men and boys to challenge gender-based violence across the Greater Manchester region.
Commissioned by GMCA, EY3 Media delivered a research-driven multimedia campaign to drive behavioural change in specific audience segments.
Using authentic stories, we created a comprehensive campaign that utilised both online and offline activities to repeatedly expose key audiences to crucial messaging through various channels.
A campaign to reach men and boys to challenge gender-based violence across the Greater Manchester region.
EY3 Media created a stand alone campaign to work alongside the GMCA’s gender-based violence strategy.
Our creative approach required us to develop a full messaging strategy and visual identity across a multimedia approach.
A deep understanding of the target audience as well as the core subject matter was key to developing an effective campaign with behaviour change at its core.
A fluid approach also allowed us to develop and adapt creative ideas that directly responded to audience sentiment.
EY3 Media created a stand alone campaign to work alongside the GMCA’s gender-based violence strategy.
Our creative approach required us to develop a full messaging strategy and visual identity across a multimedia approach.
A deep understanding of the target audience as well as the core subject matter was key to developing an effective campaign with behaviour change at its core.
A fluid approach also allowed us to develop and adapt creative ideas that directly responded to audience sentiment.
